Buongiorno Moretti Luce !
This week we took advantage of our time at the Milan Furniture Fair to visit Lumezzane. Lumezzane is a town of 30,000 inhabitants north of Brescia in Italy, nestled in the foothills of the Alps between Lake Garda and Lake Iseo. Its main feature is the presence of 1,000 companies, most of them industrial, based around the River Mella, which for centuries has provided them with the water and energy they need for steel and metalworking. It’s here that we have come to visit the factory of one of our oldest suppliers, Moretti Luce.
Founded in 1964 by Maurizio and Roberto Moretti’s father, the company started out making brass and zamac souvenirs for tourists from all over Europe, as well as decorative cups and swords. In the early 90’s the 2 brothers took over the family business and turned their attention to the design and manufacture of brass lighting. Roberto designs the models and organises the production, while Maurizio takes care of marketing and sales. Today, Maurizio’s son Simone has joined the team to take care of graphic design, communication and social networks.
At the heart of the Moretti Luce collection are the classic outdoor luminaires in solid brass, with the famous verdigris patina that they keep a secret. The lamps are soldered, assembled, polished, painted, varnished and electrified in these workshops. The pieces are cast in the valley by companies in Lumezzane and the glass comes from Venice.
Alongside this classic collection, the Moretti brothers are developing new, more contemporary concepts, while preserving the brand’s identity by favouring the use of high quality solid brass. This quality ensures that their luminaires will last even in extreme climates, outdoors, in the mountains and by the sea.
After a tour of the workshop, the very friendly Maurizio took us out to explore the shores of the enchanting Lake Iseo. We’re really happy to be working with the Moretti family. Happy to work in harmony with a serious and professional team, happy to offer our customers beautiful, well made, solid and durable lamps, happy to meet beautiful people and happy to turn this bond into a friendship.
Arrivederci!
What’s new on Vraiment Beau
With the arrival of summer, our site evolves. And the ceiling fans from Whoo Whoo Whoo’s ave joined our catalogue!
First, security.
We have switched our site to https, which means that all your communications with our site are totally secure and encrypted with https. You can see this with the small padlock to the left of our address at the top of your browser. We remind you that your transactions are also secure (always were), since they take place on the website of Société Générale (one of the first French banks) or PayPal, and are also in “https”. So we never have access to your credit card numbers or the corresponding codes, and we cannot store them anywhere on our site.
At the same time, we have worked on the response speed of our site. It has always been a priority for us, but it has improved even further. We have a broad range of great products, and we think it’s important that you can browse through them without slowing down.
Then ergonomics.
On the desktop and tablet version, we’ve enlarged by a third the product pictures that we present in our catalogues and on our home page. We hope this will allow you to better appreciate the beauty of our fixtures, and the quality of their finish. On our site for mobile phone, we have chosen to keep the same size as before, to favour loading speed when your connection is not too good.
If you want to enjoy all the details of our high-resolution photos, we suggest you use a tablet or desktop computer.
We have also improved the carousels on the home pages: you can now go back or choose the image that caught your attention by clicking on the buttons. And you will jump the page of the corresponding brand by clicking on the image.
Finally, the products: for the summer, the ceiling fans of Whoo Whoo Whoo!
You will find many new brands and products on our English site (and even more on our French site: just click on the small flag at the top of the page, look at the pictures and call us if you want us to translate the descriptions for you !). As always, we select the most beautiful fixtures designed by artists who love their art, and manufactured with care, preferably in Europe.
And of course, you can discover our brands on our page all our brands.
Spanish Masters Exhibition (Salvador Dali, Antonio Gaudi and Arturo Alvarez), DDC Gallery, New York
Arturo Alvarez: From Designer to artist, 20 years of passion
The exhibition “Spanish Masters Exhibition”, organized by the Domus Design Collection in New York which opened its doors on March 02, is a true recognition by the world of contemporary art for the work of Arturo Alvarez. The silhouettes of “Conversas” and “Encontros”, the last productions of the artist, are associated in this event with works by Antonio Gaudi, Salvador Dali and Pablo Picasso, three of the greatest references of the the 20th century’s art from The Iberian Peninsula. Among other works, the exhibition presents the huge doors designed by Gaudí in 1904 for Casa Batlló, in polished and carved wood, as well as a collection of Dalí’s furniture, including a chair and a gold table with stilettoed stilettos, testimonies of the surrealist genius of the artist. Many pieces come from the personal collection of Babak and Siamak Hakakian, hosts of the event. But it is the original works of Arturo Alvarez that captivate the attention of the visitor. Two of his installations are particularly remarquable: “Encontros” illuminated silhouettes of lanky giants; And the “Conversas” figurative forms made of metal mesh illuminated by a suspended light source. With Conversas, the light projects a shadow of the sculptures on the white wall and if the light is swinged, the silhouettes animate and enter into conversation.
For 20 years, Arturo Alvarez, born in Pontevedra, Galicia, has designed inspired lighting fixtures and luminous objects. Drawing his inspiration from his native land and sensitive to the local nature, he has set his workshop in a beautiful garden in the countryside of Santiago de Compostela.
Arturo Alvarez’s workshop on the heights of Santiago de Compostela
A true enthusiast of handicrafts, he does not hesitate at the beginning of his career to adopt the welding techniques used by the Tiffany house, this English manufacturer of Luminaires who welds hundreds of coloured glass pieces into beautiful lampshades. Arturo Alvarez learns to weld before producing his own collections of luminaires using this method of assembly, and develops a very personal style, contemporary and modern, inspired by Art Deco and Art Nouveau. After this period, he explores forms inspired by nature and women’s bodies, while evolving towards more graphic and geometric lines. In the last 10 years, he has been conducting research and development to invent a new material, the Simetech, a fine metal frame impregnated with very malleable and irregular resin, with which he created an important collection of luminaires, and several monumental compositions with airy structures.
We at Vraiment Beau discovered this artist in 2012 and have been working with him ever since. We immediately loved his sensibility, his proximity to nature and his universe. We are proud to offer you his superb collection of luminaires.
Tips for navigating Vraiment Beau’s site
Vraiment Beau offers you more than 80 brands and 5000 products, carefully selected for their beauty and the quality of their manufacturing. Here are some tips to help you find your way on our site, and find what you are looking for faster. You will see two versions of the site, depending on whether you […]
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